In a little over a decade, the Internet has grown from an interesting distraction into an essential part of our lives.

Mobile broadband services let users like reality star Kimberly Stewart keep track of e-mail while on the go.

We can’t go more than an hour without checking e-mail. When we have a question or need more information (about anything), we pop open a Web browser and start Googling. At work, it’s all about videoconferencing, the corporate Intranet and online CRM tools. At home, it’s all about Limewire, YouTube and updating our Facebook page.

The ideal way to access all of these tools and resources is with a broadband (high-speed) Internet connection, something we’ve come to expect at home and at the office. According to 2007 statistics, 70 percent of adult Internet users have broadband at home [source: Pew Internet & American Life Project].

What about when we’re on the move? Surveys show that we still have the same hunger for Internet-based information, communication and entertainment. According to a 2008 report by the Pew Internet & American Life Project, 58 percent of all Americans have used a cell phone or PDA for “non-voice data activities” like sending an e-mail or or recording a video. And 41 percent of all Americans have used a WiFi-enabled laptop computer or other mobile device to access the Internet away from the home or office [source: Pew Internet & American Life Project].

Until recently, there have only been a few options for mobile access to the Internet:

• If you have a WiFi-enabled laptop computer or handheld device, you could check e-mail or surf the Web at free WiFi hotspots in places like airports, coffee shops, bookstores and some downtown areas.
• You could use a WAP (Wireless Application Protocol)-enabled cell phone. WAP is the universal standard for applications using wireless communications.
  
• You could buy a BlackBerry, iPhone or other smartphone to surf special WAP Web sites. But surfing speeds are slow and the Web sites are simple (no video, audio or cool graphics) to access e-mail and the Internet at higher speeds.

Now several major national cell-phone carriers have introduced technology that brings DSL-quality speed to any mobile device within range of a cellular signal, including laptop computers. Some even get bling decal kits for their gadgets.

Mobile Broadband Technology

Mobile broadband is powered by the same technology that makes cell phones work. It’s all about radio waves and frequencies. Cell phones and cell-phone radio towers send packets of digital information back and forth to each other via radio waves. In the case of a phone call, the packets of information carry voice data. For mobile broadband, the packets of information would be other types of data like e-mails, Web pages, music files and streaming video.

With mobile broadband, computer users can surf the Internet and check e-mail from any location, including outside.

There are two basic technologies used to operate cell-phone networks: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). GSM is more popular in Europe and Asia and CDMA is more common in the United States. The major technical differences between the two systems have to do with the way each technology shares space on the radio spectrum. Without getting into the details, both GSM and CDMA use different algorithms that allow multiple cell phone users to share the same radio frequency without interfering with each other.

Mobile broadband is also known as 3G, or third-generation cell-phone technology. Both GSM and CDMA have developed their own 3G technology solutions for delivering high-speed Internet access to mobile devices.

The CDMA-based mobile broadband technology is called EV-DO (Evolution-Data Optimized or Evolution-Data Only). The trick behind EV-DO is that it runs over a part of the cellular network devoted entirely to data. Voice calls require a lot of bandwidth to maintain sound quality. By separating the data channel from the voice channel, the network can maximize data transfers and provide higher-speed access to e-mail, the Internet and multimedia. The downside is that you can’t access the Internet and other data tools when talking on your cell phone. EV-DO advertises average speeds of 300-400 Kbps (kilobytes per second), the equivalent of DSL.

To use an EV-DO network, you need to either have a device that’s already loaded with EV-DO hardware (like a BlackBerry or other smartphone) or a special network card that plugs into your laptop. These network cards connect via USB ports or other standard PC card slots and act as antennas for mobile broadband signals. For the fastest download and upload speeds, you need to be within range of the EV-DO cellular signal. Otherwise, you’ll be bumped down to the 1xRTT (Radio Transfer Technology) standard, which broadcasts at speeds between 60 and 100Kbps.

GSM’s answer to EV-DO is something called HSDPA (High-Speed Downlink Packet Access). Unlike EV-DO, an HSDPA network can handle both voice and data transfers, so you can talk to mom and surf the Web at the same time. It maximizes data transfer speeds by focusing on downloading information, not uploading. HSDPA advertises average download speeds between 400 to 700 Kbps.

Like EV-DO, you’ll need special network hardware to access HSDPA mobile broadband. You either need a device with a built-in HSDPA card or a special PC card that plugs into a laptop computer. You’ll also need to be within range of an HSDPA signal, which is concentrated in metropolitan city centers and along major highways.

Now let’s look at some of the features of mobile broadband service as offered by the large cell-phone providers in the United States. For easy buying we can use payday loan

On 2 November 1988 a 22-year old Cornell University student called Robert Morris released an internet worm capable of exploiting vulnerabilities in the UNIX operating system. It is estimated that it infected 10 percent of the internet including computer spy. Twenty years on, the scale of the malware problem has grown astronomically. Today’s internet attacks are organized and designed to steal information and resources from consumers and corporations. Although there have been instances of attacks driven by politics and religion, the main motivation is fnancial. The web is now the primary route by which cybercriminals infect computers, mainly due to the fact that increasing numbers of organizations have secured their email gateways. As a consequence, cybercriminals are planting malicious code on innocent websites. This code then simply lies in wait and silently infects visiting computers.

The scale of this global criminal operation has reached such proportions that we discover one new infected webpage every 4.5 seconds – 24 hours a day, 365 days a year. Computer spy activities such as spyware, adware, malware are world wide threats. 2008 proved that malware is more than just a Microsoft problem. Although the sheer number of Windows threats far outweighs attacks against any other platform, cybercriminals are turning their attention to other operating systems such as Apple Macintosh, and vulnerable cross-platform software. This seems likely to continue in 2009, with the increasing popularity of portable devices such as the iPhone, iPod Touch, Google Android phone and ultra-mobile netbooks.

2008 computer spy activities

Biggest malware threats – SQL injection attacks against websites and the rise of scareware

New web infections – one new infected webpage discovered by Sophos every 4.5 seconds

Malicious email attachments – fve times more at the end of 2008 than at the beginning

Spam-related webpages – one new webpage discovered by Sophos every 15 seconds

New scareware websites – five identifed every day

Top malware-hosting country – US with 37 percent

Top spam-relaying continent – Asia with 36.6 percent

Amount of business email that is spam – 97 percent

It remains paramount that organizations defend themselves at all levels of their business, not just at the email and web gateways. Networks, desktops, laptops and mobile devices must be comprehensively secured to defend against the myriad threats posed by the criminal underground

The variety of broadband media services that consumers will receive is only limited by the creativity of network, service, and content providers. While research is being conducted regularly to determine demand for specific services, one thing is clear—for broadband media services to have successful deployment, the services will have to add value to individual lives. User interface (UI) is an important component of this, and the interface and controls have to make sense for users. Ideally, users would control and access content with familiar remote-control devices and create and select content via customized on-screen menus according to their preferences. An example would be a single on-screen menu (viewable on the users TV, PC, etc) that provides access to the home DVD collection, music library, video game library, Internet and e-mail, e-greetings library, family photos, broadcast TV, pay-per-view options, and more. In the office, a single interface could provide access to employee-training videos, industry discussion forums, Internet and e-mail, and other company news and information. Since ease of use is a crucial part of the overall solution, companies are actively researching consumer preferences for integrated media interfaces to offer a variety of options that address individual tastes.The three cornerstones of Broadband Media Services are

• truly customized “per customer,” “per media type” access to multimedia content
• content “on demand”—what you want, when you want it
• advanced interactivity

With that in mind, broadband media services are probably best described as a mix of

• Internet applications (interactive surfing of the WWW)
• e-commerce
• pay-per-view
• interactive targeted marketing

To better understand the potential of broadband media services, here are a few real-world examples of services that are being intensively developed and tested:

Media on Demand

On-demand experiences are a cornerstone of broadband media services in that users can consume content when it is convenient for them, as opposed to planning viewing or listening times around a preconceived, generic broadcast schedule. Generally, a media on demand (MOD) system’s primary goal is for a client to request video or music and have it play back without interruptions, with little or no delay. MOD means that the content starts playing back from the beginning or from some specified point as opposed to joining a transmission in progress. An MOD server operating on the Internet today uses IP protocols to deliver the data. These protocols define how the server encapsulates the media file into packets and how a client decodes the received data. In MOD, content is “streamed” to the viewer in real-time. The recipient may choose whether to view the content the same time it is streamed (which is possible) or save the content in the video server to view another time.

Much more than movies or VOD, MOD could be anything—music, interactive games, university courses, vacation videos, replays from last night’s hockey game, a scene from your favorite music video, a video phone call with grandma and the kids, your real-time stock portfolio with different scenarios e-mailed from your broker, a live Webcast for work. You get the idea! The premise of broadband media services is the same in that all digital content transmitted through IP networks can be “streamed” to devices and/or saved in servers, merged with other content, and ultimately viewed and interacted with. And, you will have fast, seamless access to it via a customized on-screen menu, viewable from different devices such as TV sets in different rooms of the house or PCs at the home or office. Here are two examples:

• It’s Saturday night and you feel like staying home and watching a movie. You heard about a great foreign movie but you haven’t been able to find it near your home. You log on to your broadband media services because you know your personal video search engine will help you locate the movie online. Then you will buy it and have it “streamed” to you instantly, but only after you’ve seen a preview. After you watch the movie, you notice a personalized message from the provider indicating the release date of another movie by the same director, along with a preview of the movie and an offer for 20 percent off your next purchase. Since you enjoyed this movie so much, you go ahead and order it in advance and specify the date you’d like it to be sent to your home server. Then you click on your “late night music” selections on your entertainment menu and play a few tracks from your jazz music library before you finally doze off.
• Your daughter’s friend from school just got a new interactive video game for her birthday and your daughter has been rightly chosen to be the first to play with her. The only problem is, your daughter is tired from a long day by the seaside and she doesn’t want to get up from the sofa. So, you fire up the laptop and drop it in her lap while her friend streams the game from her home server to yours. As your daughter desperately tries to outwit her friend at the game with the help of your speedy WLAN laptop connection, her friend has unwittingly downloaded a few “hints” from a private Internet site only available to buyers of the game. Feeling guilty after beating your daughter five games in a row, her friend decides to send a quick video demonstrating the hints for a more even match tomorrow.

Live IP Broadcasting

Of course live broadcasts exist today, but broadcasting of live events in real-time over the Internet provides a completely new range of entertainment possibilities that can be offered to end-users. There are no channel limitations and the coverage is global. Live video feed can be captured using real-time video encoders and then streamed to video servers. Broadcasting of live streams could also mean receiving satellite, cable, or terrestrial TV channels and encoding them into the IP network. Here are some examples of what IP broadcasting will mean:

• You’ve recently moved out of the country. You like your new home and job but you miss the local news back in your hometown, and especially the extensive coverage of your old high school football team that recently made it to the playoffs. With IP broadcasting, you can watch your local news every night and you won’t miss a thing. And, you can have the local broadcast of all the playoff games “streamed” to you via IP broadcasting.
• You have tickets to the symphony but your boss just handed you a last-minute business assignment so you won’t be able to go. No problem. You can have the symphony “streamed” to you in real time and keep it on in the background, while you’re working, hearing it just as if you were there live. Since you’ve saved it on your home server, you can replay it again and again for the full video experience later.

Regional production of global sports events, concerts, and local events in real-time will become a reality and will create new revenue streams for operators. For consumers, IP broadcasting will become as close to “being there” for the live event as one could possibly get and allow people to keep close ties with favorite local programming around the globe.

New revenue opportunities abound for service providers, as broadband media services will enable advanced targeted marketing messages. Broadband media services will create new classes of advertising such as on-demand marketing, where companies provide audio and video messages to consumers who express interest in a particular product. Automakers, for example, could offer one- or two-minute video clips demonstrating the features of specific new car models. Broadband media services will enable marketers to reach consumers near the time of the purchase consideration, with content targeted directly to the actual purchase decision-makers.

Some additional revenue-generating possibilities that operators and advertisers will enjoy are

• e-commerce. Transaction commissions on e-commerce via retailers on the system.
• real-estate charge. Monthly “rent” charged to each retailer on the system including links to retail sites and a number of pages on cache memory.
• network games. End-users or groups of end-users pay for getting access to the latest games over the network.
• sponsoring packages. Arrangements for retailers to be primary or secondary service providers in a service category (hub) with exclusive exposure possibilities on portal and hubs (fixed monthly or quarterly fees).
• pop-up specials. Pop-up on-screen banners with save, open, or close functionality. An interactive alternative to TV program sponsorships or as interactive add-ons to traditional commercials. Sales synergies with hard-drive space sales.
• Internet access. Sales margin on fast Internet access sold via the system.
• hard-drive space sales. “Rent” charged to advertisers for hard-disk space necessary to display products, product catalogues, or other direct-marketing pieces via the TV. Based on alternative costs of traditional direct-marketing distribution.
• subscription. Membership fees for access to extra or enhanced services.
• digital TV sales. Sales of broadcast entertainment.

So while high speed and shared access to Internet services, media delivery, and local networks provide endless possibilities for consumers, it can also create new revenue streams for operators, media companies, and service providers, through, among other things, multiplied use of access networks, branded media portals, interactive advertising, and e-commerce.

Broadband media services enable operators to capture part of households’ new TV and video services and bundle them with traditional voice services, reducing customer churn and margin pressure. Everyone will benefit. Operators and service providers will provide access to services; network providers will generate revenues by maintaining and managing modular and scalable network enhancements and add-ons; content providers will create and license new content; advertisers will target customer user groups better than ever; and end-users will enjoy a new level of personalized services.

Broadband today: your options

3G mobile broadband is now available from all of the major operators in Australia. The major differences between the available services are coverage, performance and price. Since launching its NextG network, Telstra has led the race in terms of coverage and performance but Optus is rapidly closing the gap. VHA, the organisation resulting from the merger of Vodafone and Three, offers more aggressive pricing but is behind when it comes to coverage.

3G broadband is now more competitively priced than even entry level DSL. Coverage by the major network operators also rivals DSL:

• Telstra offers 99 percent coverage with its Next G network

• Optus offers 96 percent with its Yes G network. Aims to hit 98 percent by end the end of 2009

• Vodafone and Three to merge Australian operations to achieve 95 percent coverage

VPN services meet your business needs

VPN (Virtual Private Network) access is becoming the most significant driver for 3G broadband uptake when it comes to SMEs. It is being used for a mix of mobile, roaming and fixed requirements and as a substitution for DSL services, in circumstances where it arguably offers advantages. The availability of network-based 3G broadband VPN services will serve to increase the attractiveness of 3G broadband to business customers due to the high speed, broad coverage and relatively low cost that it now offers.

VPN is ideal for SME businesses. The ability to build corporate networks on a common IP core has transformed the way such businesses operate. The ability to connect 3G broadband services into such networks will drive further transformation. IP VPN technology is now very mature, having evolved in parallel with DSL. The speed and cost of 3G services is evolving more rapidly than was the case for DSL. 3G broadband is able to be used as a mobile, nomadic and fixed service, making it extremely versatile.

3G mobile broadband and your business

Being inherently ‘mobile,’ 3G broadband services are ideal for use by mobile field resources such as consultants and service technicians. Similarly, it is well suited to regular travelers or ‘road warriors’ that need access from their hotel, while at a client site or simply between meetings whilst sitting in a coffee shop. Sales staff will also benefit from the mobile nature of 3G broadband. They might look up and/or update details whilst with a client or perhaps avoid unnecessarily trips back to the office between meetings, saving precious selling time. For example, taking car hire Morocco with broadband service will give your mobile gadget access to the Internet.

I met with a client recently who has consultants that typically work on location at major banks and financial institutions. They have often found it hard to make arrangements for appropriate connectivity for their staff, which may require allowing for VPN access through a firewall. VPN access via a 3G broadband connection is an ideal solution in this instance; however it would be wise to have an external antenna, particularly if working in multi-story buildings.

In sites with a single computer and/or where an appropriate router and/or firewall is used, 3G broadband services may also be used to cater for ‘nomadic’ or ‘fixed’ requirements.

Given that there is no need to ‘install’ or ‘uninstall’ a 3G broadband service, they offer significant benefits for nomadic requirements. An example might be a stand at a trade show, where it has typically been costly and painful to set up appropriate network connectivity. Other examples might be a short-term retail shop, a temporary office while a business goes through a period of change or perhaps a disaster recovery site. In each case, 3G broadband offers cost savings and much less fuss.

Think of a staff member who frequently works from home and occasionally works on client sites. A 3G broadband service provides access in both cases and might also feature in your disaster recovery plan as it enables them to work from wherever it is deemed appropriate. And if they leave the business, you can reallocate their 3G device to another member of staff without having to pay any setup or termination fees. In short, 3G broadband is very adaptable and offers significant flexibility.