Almost anything and everything in today’s world is unlimited. The world has come to a stage where technology and advancement has made it possible to procure almost everything in limitless quantities. So why not unlimited broadband too? Broadband is available today in both options; limited and unlimited. The influx of better infrastructure and better technology has now made broadband services possible in urban, semi-urban and rural areas also. From the time when only a dial-up connection was accessible in rural areas, companies have made headway into villages and areas where laying cables are impossible. Satellite Internet is the new phenomenon which can even provide competitive business broadband services in rural villages.

The minimum threshold for an Internet service to be termed as a broadband service is 768 Kbps of download speed. Most business broadband providers now have a minimum speed of 2 Mbps to a maximum of 24 Mbps. The higher the speed limit, the more expensive the broadband connection. A huge range of frequencies available has now made it viable for multiple users to log on to a single server and experience the same speed. Even during peak traffic hours like in the evenings or weekends, broadband services with reliable speeds are available for home as well as business purposes.

Small and medium businesses have long realized the need of a good business broadband connection. Whereas unlimited broadband is available for residential as well as business purposes, broadband services for businesses are expensive. But the huge number of competition in the market have steadily brought down prices and unlimited broadband for trade, commerce and industry is now available at unbeatable tariffs.

Broadband services can be obtained as monthly subscriptions. For a fixed fee which depends on the download speed and data transmission, you can access broadband Internet. When broadband is limited, you subscribe for services on a particular speed under a specific download limit crossing which you will have to pay for extra usages. For example, you may take a monthly subscription for Rs.899 which provides speeds upto 2 Mbps and has a download limit of 10 GB. If you cross the limit of 10 GB in a month, you will end up paying more than Rs.899 for extra usage.
Unlimited broadband is different because you don’t have a limit. You can download unlimited music, movies and wallpapers from the Internet all at a fixed rate. For example, you may have a monthly plan of Rs.1099 for a download speed of 2 Mbps. For Rs.1099 you can explore and download all you like.

When choosing a business broadband service, the most important things you have to keep in mind and compare are the subscription package, download speed, extra charges and after sales services. For a business situation you cannot compromise on any of these parameters.

The variety of broadband media services that consumers will receive is only limited by the creativity of network, service, and content providers. While research is being conducted regularly to determine demand for specific services, one thing is clear—for broadband media services to have successful deployment, the services will have to add value to individual lives. User interface (UI) is an important component of this, and the interface and controls have to make sense for users. Ideally, users would control and access content with familiar remote-control devices and create and select content via customized on-screen menus according to their preferences. An example would be a single on-screen menu (viewable on the users TV, PC, etc) that provides access to the home DVD collection, music library, video game library, Internet and e-mail, e-greetings library, family photos, broadcast TV, pay-per-view options, and more. In the office, a single interface could provide access to employee-training videos, industry discussion forums, Internet and e-mail, and other company news and information. Since ease of use is a crucial part of the overall solution, companies are actively researching consumer preferences for integrated media interfaces to offer a variety of options that address individual tastes.The three cornerstones of Broadband Media Services are

• truly customized “per customer,” “per media type” access to multimedia content
• content “on demand”—what you want, when you want it
• advanced interactivity

With that in mind, broadband media services are probably best described as a mix of

• Internet applications (interactive surfing of the WWW)
• e-commerce
• pay-per-view
• interactive targeted marketing

To better understand the potential of broadband media services, here are a few real-world examples of services that are being intensively developed and tested:

Media on Demand

On-demand experiences are a cornerstone of broadband media services in that users can consume content when it is convenient for them, as opposed to planning viewing or listening times around a preconceived, generic broadcast schedule. Generally, a media on demand (MOD) system’s primary goal is for a client to request video or music and have it play back without interruptions, with little or no delay. MOD means that the content starts playing back from the beginning or from some specified point as opposed to joining a transmission in progress. An MOD server operating on the Internet today uses IP protocols to deliver the data. These protocols define how the server encapsulates the media file into packets and how a client decodes the received data. In MOD, content is “streamed” to the viewer in real-time. The recipient may choose whether to view the content the same time it is streamed (which is possible) or save the content in the video server to view another time.

Much more than movies or VOD, MOD could be anything—music, interactive games, university courses, vacation videos, replays from last night’s hockey game, a scene from your favorite music video, a video phone call with grandma and the kids, your real-time stock portfolio with different scenarios e-mailed from your broker, a live Webcast for work. You get the idea! The premise of broadband media services is the same in that all digital content transmitted through IP networks can be “streamed” to devices and/or saved in servers, merged with other content, and ultimately viewed and interacted with. And, you will have fast, seamless access to it via a customized on-screen menu, viewable from different devices such as TV sets in different rooms of the house or PCs at the home or office. Here are two examples:

• It’s Saturday night and you feel like staying home and watching a movie. You heard about a great foreign movie but you haven’t been able to find it near your home. You log on to your broadband media services because you know your personal video search engine will help you locate the movie online. Then you will buy it and have it “streamed” to you instantly, but only after you’ve seen a preview. After you watch the movie, you notice a personalized message from the provider indicating the release date of another movie by the same director, along with a preview of the movie and an offer for 20 percent off your next purchase. Since you enjoyed this movie so much, you go ahead and order it in advance and specify the date you’d like it to be sent to your home server. Then you click on your “late night music” selections on your entertainment menu and play a few tracks from your jazz music library before you finally doze off.
• Your daughter’s friend from school just got a new interactive video game for her birthday and your daughter has been rightly chosen to be the first to play with her. The only problem is, your daughter is tired from a long day by the seaside and she doesn’t want to get up from the sofa. So, you fire up the laptop and drop it in her lap while her friend streams the game from her home server to yours. As your daughter desperately tries to outwit her friend at the game with the help of your speedy WLAN laptop connection, her friend has unwittingly downloaded a few “hints” from a private Internet site only available to buyers of the game. Feeling guilty after beating your daughter five games in a row, her friend decides to send a quick video demonstrating the hints for a more even match tomorrow.

Live IP Broadcasting

Of course live broadcasts exist today, but broadcasting of live events in real-time over the Internet provides a completely new range of entertainment possibilities that can be offered to end-users. There are no channel limitations and the coverage is global. Live video feed can be captured using real-time video encoders and then streamed to video servers. Broadcasting of live streams could also mean receiving satellite, cable, or terrestrial TV channels and encoding them into the IP network. Here are some examples of what IP broadcasting will mean:

• You’ve recently moved out of the country. You like your new home and job but you miss the local news back in your hometown, and especially the extensive coverage of your old high school football team that recently made it to the playoffs. With IP broadcasting, you can watch your local news every night and you won’t miss a thing. And, you can have the local broadcast of all the playoff games “streamed” to you via IP broadcasting.
• You have tickets to the symphony but your boss just handed you a last-minute business assignment so you won’t be able to go. No problem. You can have the symphony “streamed” to you in real time and keep it on in the background, while you’re working, hearing it just as if you were there live. Since you’ve saved it on your home server, you can replay it again and again for the full video experience later.

Regional production of global sports events, concerts, and local events in real-time will become a reality and will create new revenue streams for operators. For consumers, IP broadcasting will become as close to “being there” for the live event as one could possibly get and allow people to keep close ties with favorite local programming around the globe.

New revenue opportunities abound for service providers, as broadband media services will enable advanced targeted marketing messages. Broadband media services will create new classes of advertising such as on-demand marketing, where companies provide audio and video messages to consumers who express interest in a particular product. Automakers, for example, could offer one- or two-minute video clips demonstrating the features of specific new car models. Broadband media services will enable marketers to reach consumers near the time of the purchase consideration, with content targeted directly to the actual purchase decision-makers.

Some additional revenue-generating possibilities that operators and advertisers will enjoy are

• e-commerce. Transaction commissions on e-commerce via retailers on the system.
• real-estate charge. Monthly “rent” charged to each retailer on the system including links to retail sites and a number of pages on cache memory.
• network games. End-users or groups of end-users pay for getting access to the latest games over the network.
• sponsoring packages. Arrangements for retailers to be primary or secondary service providers in a service category (hub) with exclusive exposure possibilities on portal and hubs (fixed monthly or quarterly fees).
• pop-up specials. Pop-up on-screen banners with save, open, or close functionality. An interactive alternative to TV program sponsorships or as interactive add-ons to traditional commercials. Sales synergies with hard-drive space sales.
• Internet access. Sales margin on fast Internet access sold via the system.
• hard-drive space sales. “Rent” charged to advertisers for hard-disk space necessary to display products, product catalogues, or other direct-marketing pieces via the TV. Based on alternative costs of traditional direct-marketing distribution.
• subscription. Membership fees for access to extra or enhanced services.
• digital TV sales. Sales of broadcast entertainment.

So while high speed and shared access to Internet services, media delivery, and local networks provide endless possibilities for consumers, it can also create new revenue streams for operators, media companies, and service providers, through, among other things, multiplied use of access networks, branded media portals, interactive advertising, and e-commerce.

Broadband media services enable operators to capture part of households’ new TV and video services and bundle them with traditional voice services, reducing customer churn and margin pressure. Everyone will benefit. Operators and service providers will provide access to services; network providers will generate revenues by maintaining and managing modular and scalable network enhancements and add-ons; content providers will create and license new content; advertisers will target customer user groups better than ever; and end-users will enjoy a new level of personalized services.

Broadband today: your options

3G mobile broadband is now available from all of the major operators in Australia. The major differences between the available services are coverage, performance and price. Since launching its NextG network, Telstra has led the race in terms of coverage and performance but Optus is rapidly closing the gap. VHA, the organisation resulting from the merger of Vodafone and Three, offers more aggressive pricing but is behind when it comes to coverage.

3G broadband is now more competitively priced than even entry level DSL. Coverage by the major network operators also rivals DSL:

• Telstra offers 99 percent coverage with its Next G network

• Optus offers 96 percent with its Yes G network. Aims to hit 98 percent by end the end of 2009

• Vodafone and Three to merge Australian operations to achieve 95 percent coverage

VPN services meet your business needs

VPN (Virtual Private Network) access is becoming the most significant driver for 3G broadband uptake when it comes to SMEs. It is being used for a mix of mobile, roaming and fixed requirements and as a substitution for DSL services, in circumstances where it arguably offers advantages. The availability of network-based 3G broadband VPN services will serve to increase the attractiveness of 3G broadband to business customers due to the high speed, broad coverage and relatively low cost that it now offers.

VPN is ideal for SME businesses. The ability to build corporate networks on a common IP core has transformed the way such businesses operate. The ability to connect 3G broadband services into such networks will drive further transformation. IP VPN technology is now very mature, having evolved in parallel with DSL. The speed and cost of 3G services is evolving more rapidly than was the case for DSL. 3G broadband is able to be used as a mobile, nomadic and fixed service, making it extremely versatile.

3G mobile broadband and your business

Being inherently ‘mobile,’ 3G broadband services are ideal for use by mobile field resources such as consultants and service technicians. Similarly, it is well suited to regular travelers or ‘road warriors’ that need access from their hotel, while at a client site or simply between meetings whilst sitting in a coffee shop. Sales staff will also benefit from the mobile nature of 3G broadband. They might look up and/or update details whilst with a client or perhaps avoid unnecessarily trips back to the office between meetings, saving precious selling time. For example, taking car hire Morocco with broadband service will give your mobile gadget access to the Internet.

I met with a client recently who has consultants that typically work on location at major banks and financial institutions. They have often found it hard to make arrangements for appropriate connectivity for their staff, which may require allowing for VPN access through a firewall. VPN access via a 3G broadband connection is an ideal solution in this instance; however it would be wise to have an external antenna, particularly if working in multi-story buildings.

In sites with a single computer and/or where an appropriate router and/or firewall is used, 3G broadband services may also be used to cater for ‘nomadic’ or ‘fixed’ requirements.

Given that there is no need to ‘install’ or ‘uninstall’ a 3G broadband service, they offer significant benefits for nomadic requirements. An example might be a stand at a trade show, where it has typically been costly and painful to set up appropriate network connectivity. Other examples might be a short-term retail shop, a temporary office while a business goes through a period of change or perhaps a disaster recovery site. In each case, 3G broadband offers cost savings and much less fuss.

Think of a staff member who frequently works from home and occasionally works on client sites. A 3G broadband service provides access in both cases and might also feature in your disaster recovery plan as it enables them to work from wherever it is deemed appropriate. And if they leave the business, you can reallocate their 3G device to another member of staff without having to pay any setup or termination fees. In short, 3G broadband is very adaptable and offers significant flexibility.

Choosing the right mobile provider is an important decision for any modern business with employees on the go. Technology is becoming increasingly mobile, and for many SMEs, the difference between a good day and a bad day can come down to just one call and their ability to respond.

A missed call or email, but particularly a delayed response to clients, could spell disaster for SMEs. It’s therefore important that businesses are fully mobile and accessible at all times. There are a variety of different mobile providers to choose from in Australia that cater for an ever-growing range of mobile services. Here are some important steps to take prior to choosing a mobile provider and some crucial questions to ask before you sign on the dotted line.

Assessment
First and foremost, you must assess and understand the mobile technology requirements for your business before examining your options. When considering the following points, keep in mind your company’s growth plans, as your mobile service will need to develop and grow as you do.

Level of access required:

• How many employees will share the company’s mobile plan?
• Do you have any employees that are regularly out of the office? For example, sales teams spending significant time on the road or employees working from home?
• On average, how much time do your employees spend on their desk phone vs. mobile phone? Do you need your mobile phone to act as both?
• Is email and internet usage an integral part of the way your business operates?
• Do you need to place restrictions on employee mobile usage, for example, the level of data they can download?
• How often do your employees travel both interstate and overseas?

Account management:

• Do you have an existing mobile contract that may affect negotiations with a new mobile provider? This will need to be flagged with your new mobile provider so that they can tailer a deal that’s right for you.
• Is your business currently supplied mobile services in addition to mobile solutions, such as mobile broadband? If so, how many suppliers across the business are involved? Can you benefit from streamlining your suppliers?
• Are your mobile services interoperable or stand-alone?
• Does your business have access to technology conducive to the level of mobile access you require, or do employees need a handset upgrade to enable them to be as efficient and productive as they can be?

Price
As in all business decisions, one of the crucial differentiators with choosing your mobile provider is price. Once you’ve assessed your mobile needs, it’s important you engage a mobile provider that can offer you the services you require at the best possible price; but look deeper than just the quoted call rate. Ensure you’re getting genuine value.

The flexibility of your mobile plan is key to maximising the cost-effectiveness of your corporate mobile solution. Most of the major mobile service providers in Australia provide a certain level of flexibility and scalability to their corporate customers, but it’s important you understand the structure of the plans being offered to ensure it’s the right one for you. Generally, the most cost-effective plan is one that lets a group of employees share from the same pool of talk-time, rather than bill each single employee separately on general call rates. A shared pool option allows for greater certainty in your mobile spend each month, minimising the chance of bill shock. It’s unusual for mobile service providers to charge their corporate customers in this way, so do your research to ensure you don’t exceed your budget allocation.

It’s also worth noting the flagfall rate of the corporate mobile plan you choose. Flagfall is a fixed fee that mobile service providers charge to connect each call, with the total cost deducted from the monthly value of a customer’s plan. Some mobile providers, such as Vodafone Australia, have removed flagfall from their corporate plans, allowing greater cost savings and account transparency for customers.

Coverage
Mobile network coverage—both locally and internationally  will directly affect your ability to use mobile services. When thinking about your business’ requirements, also think about the locality in which your employees operate, evaluating how far they travel and the mobile activity required to conduct business effectively in those areas. Do your employees spend 99 percent of their time in metropolitan areas? In which case, paying a costly premium to a mobile provider that guarantees you coverage in Uluru may not be the best way to spend your business dollar.  Australia’s leading mobile service providers, including Vodafone, Telstra and Optus, have reasonable levels of network coverage with further enhancements expected to take place mid-2009.

International travel is becoming a more frequent component of how SMEs operate, whether for client meetings, product selection or undertaking sales. It’s crucial that your mobile provider offers you the best global network coverage with the best international rates, so that you can operate with minimal fuss and disruption wherever you are. While most leading mobile service providers can connect you globally, Vodafone is the only mobile provider in Australia to have its own global network. For this reason, it is able to offer extensive roaming throughout the world, with call rates at the optimum level of value. As with domestic calls, it’s key your mobile service provider offers a clear pricing structure for their international call rates. You shouldn’t have to pay more to your bill to receive great value international rates. Look for service providers that allow you to add on tariff options to your bill for free.

The internet is more important than ever for small to medium businesses looking to maintain an edge over their rivals. Look for a mobile service provider that offers the most cost-effective mobile data plans abroad. For businessmen and women who need to travel regularly, their mobile broadband needs to be able to travel too, so look for a service provider that offers the best international coverage and roaming rates.

Technology
Your corporate mobile package isn’t just about network coverage and applications, but the ability to operate your business using the best technology available. When choosing your mobile provider look at the types of handsets available with each of the corporate plans. Look too at the add-on technology available for your mobile solution. It’s important your provider notifies you when upgrades and updates are available so that your technology is working as effectively as it can. Applications are also an integral part of maximising your technology, so check whether your mobile provider allows business-friendly applications such as GPS.

Customer service
A loss in communications for a business can mean a loss in sales so, if things go wrong (and they will from time to time) it’s important you have a dedicated team you can turn to for help. When it comes down to choosing a service provider, many SME owners will see quality customer service as a make or break component. A knowledgeable, reassuring voice at the end of the phone line can make a world of difference when in times of crisis.

Choosing a service provider based on its customer service qualities can be difficult, however there are a few stand-out features that SMEs can look for when making their appraisal. Firstly, evaluate whether your mobile service provider offers a one-stop-sho customer service centre, offering advice on all your telecommunications components. Secondly, check if your mobile service provider offers free customer service. Some service providers can charge a fee for customer service calls, so check the fine print. Also, check what hours they operate in. You don’t want to be stuck overseas with no mobile, no internet and no customer service. Look for a service provider that offers free 24/7 customer care; essential for business users who find themselves working late into the night, over weekends or while overseas.

For larger businesses, mobile service providers are able to offer dedicated account management teams. And, if you are based in Australia, you will want a dedicated client executive team based in Australia which understands your business, the local market and account, and can talk to you in your own timezone.

Solution
When looking at the mobile solution for your business, smart SMEs should also look at other ways to improve business efficiencies and consider consolidating mobile service suppliers into one. In fact, services such as mobile broadband, mobile internet, mobile calls, fixed-line calls and WiFi are all essential to keep your business viable in 2009 and give you an edge over the competition. Understandably, several types of communication solutions can cause a bit of a head ache for CFOs, with several separate bills potentially hitting their in-trays each month.

To help streamline your communications solution, try to look for a mobile service provider that offers an all-in-one solution, as one bill for all your communications services equals much less of a headache for SME business owners and CFOs. This approach allows for easier financial reporting and maximised cost savings. Furthermore, look for trusted brands that offer their services as part of an all-encompassing package. This needn’t mean a compromise on the viability of the package for your business, so make sure that the service you purchase is scalable to ensure a tailored solution that fits your business like a glove.